UK Men · Younger · Fragrance brief

Fresh that doesn't quit.

One central accord — Charged Air — three leans (performance, efficacy, control), two overlayers (freshness, cooling).

From the emotional core

Tom gets through the day where it could expose him — the gym, the commute, the room he would rather not check himself in. Those places are where the notes come from: the grass and ozone of a cold run, the clean musk and citrus of a fresh start, the cedar and leather of getting on with it. The families below are those places, turned into scent.

The palette

Every note the corpus surfaced.

The full set of paints, the notes most distinctive to this consumer first — each grounded in the memory structures behind it. Click any note to open it.

ozone
From rave, walking into a rave and silent disco.
where it comes from ▾
the memory structures it expanded from, and why each smells of ozone
ravethe charged, electric-air feeling of a rave translates well to an ozonic lift.
walking into a ravethe first hit of cold, electric air as you enter a loud, light-filled room.
silent discothe sense of charged air and electronics in a packed room of headphones and LED light.
nightclub entrancethe threshold moment feels like a blast of cool, charged air as you enter
camping under starsa clear night under stars suggests crisp, high-air freshness.
swimming poolthe sharp, airy bite of chlorinated indoor air reads as an ozonic freshness.
citrus peel
From mixing a drink, going for a dance and mixing cocktails.
where it comes from ▾
the memory structures it expanded from, and why each smells of citrus peel
mixing a drinktwists and garnishes release bright, bitter citrus oils during mixing.
going for a dancecocktails and garnishes bring a bright, zesty sparkle to drinks and the dance floor
mixing cocktailsmixing cocktails often starts with expressing peel over the drink for aroma.
city center street partymixed drinks and garnishes throw off bright zest as people move through the crowd.
getting a fade haircutthe bright, clean splash of aftershave-style top notes around the neckline.
having a pinta lemon wedge or citrusy lager top-note reads as zesty peel.
oakmoss
From going for a pint, local pub and friends at the pub.
where it comes from ▾
the memory structures it expanded from, and why each smells of oakmoss
going for a pintpub pints often carry a faint woody nuance from casks and bar timber.
local pubthe damp-green, old-room depth that fits a local pub hosting a reunion
friends at the pubthe pub’s lived-in, slightly damp interior can feel mossy and green-brown.
pubwooden bars, tables, and cask imagery push a sturdy oaky note.
tavernwooden tables, barrels, and beams give a dry, tannic woodiness.
pub nightdamp coats and old wood interiors read as mossy, slightly earthy.
juniperCooling
From gin and tonics, drinking gin and making cocktails.
where it comes from ▾
the memory structures it expanded from, and why each smells of juniper
gin and tonicsgin and tonics smell unmistakably of juniper: cold, piney fizz with a bitter green snap.
drinking gindrinking gin brings juniper’s dry, resinous bite forward, sharp as crushed berries over ice.
making cocktailsmaking cocktails suggests juniper when gin splashes out, releasing crisp botanical, conifer-like vapour.
nightcap drinknightcap drink suits juniper’s cool, aromatic dryness, clean and piney in the glass.
gin and tonicgin’s defining piney-bitter juniper core.
ordering cocktailsa dry martini is built around the piney juniper snap of gin.
honeysuckleFreshness
From summer bloom, smelling flowers and long summer days.
where it comes from ▾
the memory structures it expanded from, and why each smells of honeysuckle
summer bloomsummer bloom carries honeysuckle’s heady, sun-warmed sweetness, thick in the air by late afternoon.
smelling flowerssmelling flowers fits honeysuckle’s first draw: soft nectar sweetness that pulls you closer instinctively.
long summer dayslong summer days smell of honeysuckle climbing fences, warm petals breathing out sugary evening scent.
garden ambiencegarden ambience suits honeysuckle: buzzing insects and warm greenery around a creamy, honeyed floral drift.
summer eveninga classic dusk-blooming sweetness that reads as 'lovely summer evening' air.
mint
From mixing a drink, hangover morning and hard drinking.
where it comes from ▾
the memory structures it expanded from, and why each smells of mint
mixing a drinkmuddling or garnishing with mint is a common cocktail cue with a cool green lift.
hangover morninga freshening cue like gum or toothpaste reads as sharp mint.
hard drinkinga cold, medicinal freshness fits the chemical-cool edge implied by ecstasy.
playing five-a-sidea cool, sharp lift like sports rub or gum on the sideline.
pool partya mojito-like coolness fits the ‘getting busy with a mixer’ cocktail vibe.
mixing cocktailsa common muddled garnish that releases green, cooling volatiles while stirring.
grapefruit
From driving with roof down.
where it comes from ▾
the memory structures it expanded from, and why each smells of grapefruit
driving with roof downa sharp, sparkling citrus fits the bright, carefree motorway rush.
leather
From boxing experience, riding motorcycle and getting tattoos.
where it comes from ▾
the memory structures it expanded from, and why each smells of leather
boxing experienceboxing gloves and pads give a dominant tanned-leather smell
riding motorcyclethe saddle and riding gear give a dominant dry leather aura.
getting tattoosthe vinyl chair and armrests in a tattoo parlour give a clean, slightly animalic leather impression.
bowling alleyrental bowling shoes give a strong leather-like material smell.
boxing trainingboxing gloves and pads give a dominant leather smell during training.
playing five-a-sidethe ball and keeper gloves bring a worn, animalic leather nuance.
amber
From dancefloor, club dancing and night club.
where it comes from ▾
the memory structures it expanded from, and why each smells of amber
dancefloorthe dancefloor energy reads as warm, enveloping club heat.
club dancingclub dancing is dominated by hot, radiant warmth from bodies and lights—an ambery core.
night cluba nightclub’s warm, dense air suggests resinous sweetness and heat
packed venuea packed venue is dominated by the warm, enclosed heat of the room.
clubthe warm, sticky heat of bodies and lights reads as an ambery glow in the background.
disco nightlifeheated bodies and dim rooms suit a warm resinous amber core.
grass
From playing five-a-side, goalkeeper training and Old Trafford.
where it comes from ▾
the memory structures it expanded from, and why each smells of grass
playing five-a-sidethe green pitch smell that dominates five-a-side on outdoor turf.
goalkeeper traininggoalkeeper drills are anchored in the green, crushed turf underfoot.
Old Traffordthe cut pitch smell that defines a football ground
football matchthe green cut-pitch smell central to a football match setting.
playing cricketcricket is played on a closely cut green pitch with a clear grassy smell
training sessiona training pitch gives off a green grassy smell underfoot.
marine
From pool party, jet ski with friends and yacht party.
where it comes from ▾
the memory structures it expanded from, and why each smells of marine
pool partythe chlorinated, watery air hovering over a crowded pool reads as a clean aquatic accord.
jet ski with friendsjet skis throw up a clean watery spray that reads as a marine accord.
yacht partya yacht party is wrapped in open-water air and the clean aquatic lift off the deck.
skinny dippingskinny dipping centers on the clean, watery sea-air impression on bare skin.
swim teamthe pool environment reads as a clean, watery marine impression.
midnight swima midnight swim centers on the briny, watery body of open water.
sea salt
From drinking by ocean, ibiza and camping on beach.
where it comes from ▾
the memory structures it expanded from, and why each smells of sea salt
drinking by oceanthe ocean-side air is defined by saline spray on skin and lips
ibizaIbiza reads as sunlit Mediterranean air with a salty tang on skin and hair.
camping on beachbeach camping is anchored by salty air and salt on skin and gear.
beachesbeaches read first as briny air and salt on warm skin.
jet ski with friendssalt crust on skin and wet hair is a key seaside signature.
yacht partysalt spray and dried brine on skin and railings reads as a crisp saline edge.
The fragrance strategy

One central accord, three leans.

One fragrance for Tom — then three leans on it, each the very same central accord with a single facet turned up and brought to the front: the fresh for performance, the clean for efficacy, the woods for control, and a deeper move that lifts the whole thing to Clinical+. The same juice throughout — leaned, never re-mixed.

Charged Air
The central accord
Charged Air
ozonegrapefruitcitrus peelmintoak

One fragrance: charged ozone and a bitter grapefruit over a clean citrus peel, a cold snap of mint and a dry thread of oak underneath — the smell of a body that's been moving and stays sharp. The three leans below are this one core, each with a single facet turned up and brought to the front.

Performance
A lean on the central accord
Performance
Throw the air open — ozone and grapefruit at full sprint.
Dial up or add to the accord
ozonegrapefruitcitrus peel
Pushed with — a perfumer's lift
petitgraina green-citrus twig that stretches the grapefruit into something that lasts past the first minute.
hedionean airy, transparent radiance that makes the charged air carry without weight.

Tom on the five-a-side pitch, in the stand at Old Trafford, walking the night home — charged ozone, a bitter grapefruit, a clean citrus snap.

Why it reads performanceOzone and grapefruit read as cold air and motion — a body going at full pace and staying clean through it.
Where it comes fromThe pitch, the match, the walk home.
How it ties to sortedSorted, for Tom, is getting through the day clean — without a single check.
Efficacy
A lean on the central accord
Efficacy
Cool it to a clean snap — mint and gin-dry juniper.
Dial up or add to the accord
mintjuniperozone
Pushed with — a perfumer's lift
ambroxana modern skin-clean that makes the freshness hold all day and stop being something he thinks about.
aldehydesa soapy, clean sparkle that keeps the cold snap bright rather than flat.

The cold drink in his hand, the gin and tonic, the chewing gum on the way in — sharp mint, a dry juniper, clean air.

Why it reads efficacyCold mint and dry juniper read as a thing that simply works — clean and sharp, nothing to fix.
Where it comes fromMixing a drink, the gin and tonic, the cold morning.
How it ties to sortedSorted, for Tom, is the relief of one that finally works — so he can stop second-guessing it.
Control
A lean on the central accord
Control
Dry it into oakmoss and bare oak.
Dial up or add to the accord
oakmossoakjuniper
Pushed with — a perfumer's lift
iso e supera transparent dry wood that gives the low profile something quiet to stand on.
ambrettea soft, vegetal musk that keeps the woods calm and close, never raising their voice.

Tom at the pub with the old crowd, the flat that's finally his, the desk he holds the line at — damp oakmoss, dry oak, a cool berry edge.

Why it reads controlDamp moss and bare oak read as understatement — composure that stays low and shrugs things off.
Where it comes fromThe pub night, the flatshare, the quiet pint.
How it ties to sortedSorted, for Tom, is not making a thing of anything — the spilled pint, the changed plan, shrugged off.
Make it Clinical+
The elevated move
Make it Clinical+
Deepen it with dry oak and a warm skin-musk.

Clinical+ is not medical. It is the performance lean dialled to its maximum — for the power user who wants the most from it: stronger projection, a longer hold, a deeper finish. The heavier, longer-lasting materials below are simply what that hyper-performance smells like.

Dial up or add to the accord
oakoakmossjuniper
Pushed with — a perfumer's lift
ambroxana warm, modern skin-musk that makes the fresh snap last from morning to night — reach without effort.
labdanuman amber-resin that gives the light citrus a long, grown-up dry-down.

Tom's charged-air freshness still on him hours later — dry oak and a warm musk holding into the evening.

Why it reads as hyper-performanceThese are the longest-lasting notes he owns — the staying power that turns easy freshness into something that simply doesn't quit.
Where it comes fromThe long day, the night out, the morning after.
How it elevates sortedIt elevates Sorted — a freshness so settled it runs all day by itself. The Clinical+ dial.
The overlayers

Two overlayers, laid over the accord.

Whichever lean you land on — performance, efficacy or control — you overlay one of these on the accord to bring the idea to the front: freshness for a clean lift, cooling for a cold snap. A layer you add over the accord.

Freshness
OverlayerFreshness
Lift the top into bloom — honeysuckle over a clean citrus.
Dial up from the accord
honeysucklecitrus peel
Overlay these — a perfumer's lift
hedionea transparent radiance that opens the honeysuckle out into fresh air.
nerolia soft orange-blossom lift that keeps the bloom clean rather than sweet.

Tom on the walk home on a warm evening, the pub garden, the window down in the car — a sweet hedge-bloom over clean citrus air.

Why it reads freshnessHoneysuckle and citrus read as warm-evening air — light and easy, freshness with nothing to prove.
Where it comes fromThe summer evening, the walk home, the pub garden.
How it ties to sortedSorted, for Tom, is the day going easy — light on him, no effort showing.
Cooling
OverlayerCooling
Chill it to a gin-dry snap — juniper over cold mint.
Dial up from the accord
junipermint
Overlay these — a perfumer's lift
menthola cold crystal that turns the gin-dry juniper genuinely cooling on the skin.
cardamoma cool, pod-green spice that keeps the juniper crisp.

The gin and tonic in his hand, the cold morning, the chewing gum on the way in — dry juniper and a cold snap of mint.

Why it reads coolingJuniper and mint read as cold and gin-dry — a clean chill that cuts through the heat of the day.
Where it comes fromThe gin and tonic, the cocktail, the cold morning.
How it ties to sortedSorted, for Tom, is staying cool when it warms up — clear-headed, never flustered.
Rexona × sensori.ai
UK Men · Younger · Fragrance brief · 2026