Rexona · Fragrance Strategy

Proven. And felt.

ProvenPerformance · Efficacy · Control
FeltFreshness · Cooling (men) · Care (women)

Rexona's promises, traced into the moments where people already live them, then built back into fragrance.

Choose a market.

🇧🇷Market

Brazil

Heat as the baseline · presence as currency · two lenses per segment
🇬🇧Market

United Kingdom

Heat as an event · understatement · two lenses per segment