UK Men · Older · Fragrance brief

Still clean when the day's done.

One central accord — Cold Forest — three leans (performance, efficacy, control), two overlayers (freshness, cooling).

From the emotional core

Mark is sorted in a few places — the morning that runs itself, the day held the same start to finish, and the quiet he protects at home. Those places are where the notes come from: the clean linen and white soap of an unfussed morning, the pine and cedar of the outdoors he keeps, the coffee and cinnamon of a settled routine. The families below are those places, turned into scent.

The palette

Every note the corpus surfaced.

The full set of paints, the notes most distinctive to this consumer first — each grounded in the memory structures behind it. Click any note to open it.

pine
From camping with kids, hosting Christmas and Christmas meal.
where it comes from ▾
the memory structures it expanded from, and why each smells of pine
camping with kidscamping air is dominated by resinous conifer needles around the site
hosting Christmashosting Christmas often means a resinous tree brought indoors
Christmas mealChristmas meals often happen with a tree nearby, giving a resinous green indoor backdrop.
Christmasthe word 'Christmas' cues the dominant coniferous scent associated with the season.
Christmas traditionsa Danish Christmas often centers on a real tree indoors, giving resinous green air.
celebrating Christmasa Christmas tree indoors radiates resinous green pine.
orangeFreshness
From christmas drink, gingerbread and leftover christmas snacks.
where it comes from ▾
the memory structures it expanded from, and why each smells of orange
christmas drinkchristmas drink carries the bright peel-and-clove steam of mulled orange from a paper cup.
gingerbreadgingerbread suggests candied orange zest folded through warm spice and biscuit crumbs.
leftover christmas snacksleftover christmas snacks keeps the sticky, sugared scent of chocolate orange and dried peel.
hosting Christmascitrus peel and studded oranges commonly thread through Christmas food and décor
children's partycitrus soda and fruit punch add a bright, fizzy citrus lift
Christmas mealcitrus peel and studded oranges are classic festive table and kitchen aromas.
fresh grass
From walking with kids, going to soccer game and golf course.
where it comes from ▾
the memory structures it expanded from, and why each smells of fresh grass
walking with kidswalking with kids often means parks and verges with a green grassy smell
going to soccer gamethe green, crushed smell of the pitch as you arrive at the match.
golf coursethe freshly mown fairway smell is a specific, airy green facet.
backyardtossing a ball and moving around stirs up the just-cut, juicy lawn note.
arriving homearriving home to “Faraway Downs” suggests open land with a green, wind-brushed grass smell.
zoo visitsgreen lawns and outdoor paths underfoot through the grounds
leaves
From leafy suburb, walking with kids and garden work.
where it comes from ▾
the memory structures it expanded from, and why each smells of leaves
leafy suburbthe core image is a leafy suburb, suggesting crushed green foliage along quiet streets.
walking with kidsthe path-side foliage gives a crushed-green leafiness as you brush past
garden workcrushed greenery and stems give a sharp vegetal snap.
school fieldthe edges of a field often carry crushed leaf litter and hedgerow greenery.
working in gardenhandling plants releases a sharp, bruised-leaf greenness.
zoo outinggreen browse and foliage used as feed gives a fresh vegetal edge.
eucalyptus
From steam room, barbecue cooking and health farm.
where it comes from ▾
the memory structures it expanded from, and why each smells of eucalyptus
steam roomspa steam rooms are often scented with cooling, camphoraceous eucalyptus.
barbecue cookingexplicitly thrown on the grill, it releases a sharp, camphoraceous green vapor.
health farmthe spa-like, medicinal freshness typical of steam rooms and wellness treatments at a health farm
hotel saunaa common sauna infusion that cuts through heat with a cooling green bite
sauna showera rub-down and post-sauna wash often carries a cooling spa-aromatic note.
going to the gymthe locker-room/fitness vibe often includes cooling, camphoraceous eucalyptus in balms and sprays.
fir
From running in woods, Christmas season and up a mountain.
where it comes from ▾
the memory structures it expanded from, and why each smells of fir
running in woodsevergreen needles add a cool, balsamic green density as you move fast.
Christmas seasonfir-like conifer notes deepen the outdoorsy Christmas-tree impression.
up a mountainevergreen density adds a darker, balsamic green support
ski slopea deeper balsamic evergreen note supporting the forested mountain setting.
mossy
From running in woods, orienteering activity and worn clothes.
where it comes from ▾
the memory structures it expanded from, and why each smells of mossy
running in woodsforest shade and undergrowth read as a soft, humid moss character.
orienteering activityforest floor navigation brings the damp, shaded mossy character close to the nose.
worn clothesthe overall impression is damp, aged textile with a slightly mossy mustiness.
white soap
From doctor waiting room, waiting room and bath time.
where it comes from ▾
the memory structures it expanded from, and why each smells of white soap
doctor waiting roomthe clinical, scrubbed cleanliness typical of a doctor’s waiting room
waiting rooma general waiting room often centers on a neutral, cleaned-surface soapiness
bath timethe lathered bath smell is the core of bath time
labor wardhospital wards are defined by a clean, antiseptic soapiness from constant washing.
giving child a baththe clean lather of bath time is the central smell of the ritual
hospitalhospital corridors and rooms carry a persistent clean, soapy disinfected smell.
grass
From goalkeeper training, playing football weekly and training drill.
where it comes from ▾
the memory structures it expanded from, and why each smells of grass
goalkeeper traininggoalkeeper drills are grounded in the green smell of the training pitch
playing football weeklyweekly football puts the green, crushed turf smell at the center of the memory
training drilltraining drills on a pitch foreground the sharp green smell of turf underfoot
football matchthe green pitch smell that defines being at a football match
school fielda school field is dominated by the green, cut-plant smell underfoot.
training sessiona training session with a ball strongly implies the green, crushed smell of a pitch.
clean linen
From school meeting, kit room and primary school.
where it comes from ▾
the memory structures it expanded from, and why each smells of clean linen
school meetinga school meeting often carries the just-laundered smell of coats and scarves in a hallway
kit roomfreshly laundered shirts and towels dominate a kit room smell.
primary schoolprimary schools often smell of freshly laundered uniforms and classroom fabrics.
grandma's housethe spare-room sheets and folded blankets typical of staying at grandma’s for a while
doctor waiting roompaper gowns and freshly laundered towels read as crisp fabric
waiting roomupholstery covers and staff uniforms suggest a fresh-laundered fabric note
leather
From boxing ring, buying a new car and vintage car show.
where it comes from ▾
the memory structures it expanded from, and why each smells of leather
boxing ringboxing gloves and protective gear bring a strong leather impression at ringside.
buying a new carthe new-car cabin often centers on fresh upholstery and seat leather.
vintage car showthe worn upholstery and steering wheels of vintage interiors dominate the smell up close.
new carnew-car interiors often center on leather seats and trim.
boxing trainingboxing gloves and pads give a direct leathery equipment smell during training
late-night drivecar seats and steering wheel give a central smooth leather interior smell.
ozone
From emergency room, ski slope and feeling hot.
where it comes from ▾
the memory structures it expanded from, and why each smells of ozone
emergency roomthe sharp, sterile-air impression of a clinical emergency room
ski slopethe cold, high-altitude air on an open ski slope reads as crisp and electric.
feeling hotthe sense of heat reads as shimmering, charged air rather than a specific object.
early-morning timethe cool, electrically clean feel of air at 3:42 a.m. when everything is still.
runningthe sharp open-air bite you get when you suddenly sprint outside.
TV studioa TV studio evokes the cool, electrically charged air around lighting rigs and equipment.
oakmossCooling
From damp afternoon, wet from rain and forest walk.
where it comes from ▾
the memory structures it expanded from, and why each smells of oakmoss
damp afternoondamp afternoon holds the cool, green-dark smell of wet bark and mossy stone.
wet from rainwet from rain evokes oakmoss through soaked earth, coat wool and rain-darkened trees.
forest walkforest walk smells of crushed moss, shaded roots and the mineral damp underfoot.
walking in woodswalking in woods carries a deep mossy hush, earthy and slightly bitter like wet trunks.
pub reuniona reunion 'after all these years' suggests an aged, slightly damp, old-building patina.
pub hangoutold tables and the bar structure contribute a dry, worn wood impression.
The fragrance strategy

One central accord, three leans.

One fragrance for Mark — then three leans on it, each the very same central accord with a single facet turned up and brought to the front: the fresh for performance, the clean for efficacy, the woods for control, and a deeper move that lifts the whole thing to Clinical+. The same juice throughout — leaned, never re-mixed.

Cold Forest
The central accord
Cold Forest
pinefirfresh grassleaveseucalyptus

One fragrance: cool pine and crisp fir over fresh-cut grass and torn leaves, a clean eucalyptus lift threading through — it smells of open air at 7 a.m. and the same at 9 p.m. The three leans below are this one core, each with a single facet turned up and brought to the front.

Performance
A lean on the central accord
Performance
Open the green up — pine and cut grass in cold air.
Dial up or add to the accord
pinefresh grassleaves
Pushed with — a perfumer's lift
galbanuman intensely green resin that pushes the cut grass and pine sharper — the snap of cold morning air.
petitgraina green, twiggy bitterness that stretches the forest into a steady freshness that lasts.

Mark up a mountain, on the woodland walk, at the weekend with the kids — cool pine and cut grass, crushed leaves underfoot.

Why it reads performanceCool pine, grass and torn leaves read as steady outdoor freshness — the kind a long day never shows on.
Where it comes fromThe mountain, the woodland walk, the weekend outdoors.
How it ties to sortedSorted, for Mark, is being the same man at the end of the day as the start.
Efficacy
A lean on the central accord
Efficacy
Push the clean-cold forward — eucalyptus and crisp fir.
Dial up or add to the accord
eucalyptusfirmossy
Pushed with — a perfumer's lift
white muska clean skin-musk that holds the cold-fresh flat from morning to night — reliability he forgets he's wearing.
ambrettea soft, warm musk that softens the evergreen into the worn-in comfort of the few things he trusts.

The hotel sauna, the cold shower, the cleared morning head — sharp eucalyptus, crisp fir, a thread of damp moss.

Why it reads efficacyCold eucalyptus and fir read as a thing that simply behaves — clean and bracing, chosen once, holding ever since.
Where it comes fromThe sauna, the cold shower, the morning routine.
How it ties to sortedSorted, for Mark, is the thing he relies on and never thinks about again.
Control
A lean on the central accord
Control
Sink it into damp moss and dry wood.
Dial up or add to the accord
mossyfirleaves
Pushed with — a perfumer's lift
vetivera damp, earthy root that extends the moss into a deep forest-floor calm nothing disturbs.
cedarwooda dry structural wood that anchors the green and gives the quiet real weight.

Mark on the leafy lane after rain, running in the woods, the garden at the weekend — damp moss, dark fir, wet leaves.

Why it reads controlDeep moss and damp wood read as a low profile nothing disturbs — a quiet he keeps on purpose.
Where it comes fromThe leafy lane, the woodland run, the garden.
How it ties to sortedSorted, for Mark, is letting nothing become a thing.
Make it Clinical+
The elevated move
Make it Clinical+
Deepen it with warm resin and dry cedar.

Clinical+ is not medical. It is the performance lean dialled to its maximum — for the power user who wants the most from it: stronger projection, a longer hold, a deeper finish. The heavier, longer-lasting materials below are simply what that hyper-performance smells like.

Dial up or add to the accord
firmossyorange
Pushed with — a perfumer's lift
labdanuman amber-resin that pushes the evergreen richer and makes it project for hours — staying power is what proven smells like.
cedarwooda dry, structural wood that settles the forest into a refined, long-lasting dry-down.

The cool forest still on him long after the walk's done — dark fir and moss over a warm orange-resin glow holding into the evening.

Why it reads as hyper-performanceThese are the longest-lasting, furthest-reaching notes he owns — that staying power is what proven smells like: tested over years, not just promised.
Where it comes fromThe long day outdoors, the evening in, the kept calm.
How it elevates sortedIt elevates Sorted — a freshness so settled and deep it runs by itself, the quiet authority of the expert. The Clinical+ dial.
The overlayers

Two overlayers, laid over the accord.

Whichever lean you land on — performance, efficacy or control — you overlay one of these on the accord to bring the idea to the front: freshness for a clean lift, cooling for a cold snap. A layer you add over the accord.

Freshness
OverlayerFreshness
Lift the forest bright — a clean orange over cut grass.
Dial up from the accord
orangefresh grass
Overlay these — a perfumer's lift
bergamota bright bergamot that lifts the orange into a sunlit top.
clary sagea fresh herbal-green that ties the citrus back into the forest.

Mark at the weekend market, hosting the family, the kids in the garden — bright orange peel over fresh-cut grass.

Why it reads freshnessOrange and cut grass read as clean daylight air — a bright lift on the cool forest, fresh without effort.
Where it comes fromThe weekend market, the family table, the garden.
How it ties to sortedSorted, for Mark, is a freshness that lands bright and stays easy — clean, no fuss made of it.
Cooling
OverlayerCooling
Sink it cold — damp oakmoss under clean eucalyptus.
Dial up from the accord
oakmosseucalyptus
Overlay these — a perfumer's lift
vetivera damp, earthy root that extends the oakmoss into deep cold forest-floor.
cedarwooda dry, cold wood that anchors the moss and holds the chill.

Mark on the leafy lane after rain, the cold shower, the woodland run at dawn — damp cold moss and a clean eucalyptus lift.

Why it reads coolingOakmoss and eucalyptus read as cold, damp forest air — a deep chill that holds long after the day heats up.
Where it comes fromThe leafy lane, the cold shower, the dawn run.
How it ties to sortedSorted, for Mark, is keeping cool and level — a chill nothing warms out of him.
Rexona × sensori.ai
UK Men · Older · Fragrance brief · 2026