Brazil Men · Older · Fragrance brief

Holds the room, holds the day.

One central accord — Crushed Herb — leaned three ways: performance, efficacy, control.

From the emotional core

Rodrigo is seen to be in control in a handful of places — on the pitch, at the head of the family table, and across a home and car he keeps in order. Those places are where the notes come from: the green of the pitch, the wood and leather of the house and the car, the coffee and pepper of the table. The families below are those places, turned into scent.

The palette

Every note the corpus surfaced.

The full set of paints, the notes most distinctive to this consumer first — each grounded in the memory structures behind it. Click any note to open it.

grass
From street pickup game, soccer game day and soccer match excitement.
where it comes from ▾
the memory structures it expanded from, and why each smells of grass
street pickup gamea street pickup game still carries the green snap of a nearby pitch or worn verge where you end up playing
soccer game daygame day is anchored by the living green of the field underfoot
soccer match excitementthe green, crushed-turf smell of the pitch under fast play and sliding tackles
training drillsreturning to the track suggests a green outdoor field-edge smell during drills
soccer defendingconstant running and marking keeps the scent anchored in pitch greenery
soccer fieldthe pitch itself gives off a green, crushed-blade smell underfoot.
lemon
From stopping for gas, gas station stop and road trip.
where it comes from ▾
the memory structures it expanded from, and why each smells of lemon
stopping for gasgas stations often have a sharp citrus-cleaner top note around pumps and shop floors.
gas station stopa gas-station stop often includes sharp citrus from cleaning wipes and quick refreshment.
road tripthe bright citrus snap of roadside drinks and quick pit-stop refreshment.
kitcheniced tea is often cut with lemon, giving a bright citrus lift.
cleaning the housecommon cleaning routines lean on lemony brightness as the main freshening cue
going fishinga bright citrus snap from drinks or simple picnic foods carried outdoors
rosemary
From family dinner time, family dinner table and family dinner.
where it comes from ▾
the memory structures it expanded from, and why each smells of rosemary
family dinner timethe savory herbal lift of roast meats and kitchen prep that anchors a family dinner table
family dinner tableroast and savory cooking around a family table often carries a piney herbal steam.
family dinnera classic savory herb note tied to roasted mains at the table.
easter lunchEaster lunch often centers on roast meats and potatoes scented with rosemary.
barbecue gatheringan aromatic herb note often used on skewers and grilled dishes
outdoor kitchena common herbaceous note from meat and vegetables cooked outside
black pepper
From grill house, family dinner time and barbecue and beer.
where it comes from ▾
the memory structures it expanded from, and why each smells of black pepper
grill housemeat seasoning and table shakers give a prickle of black-pepper spice in the air.
family dinner timethe peppery bite of seasoning rising from hot dishes as plates are served
barbecue and beerseasoning on grilled meat often throws a peppery bite into the air.
barbecue placeseasoning and savory spice in the room reads as a peppery tickle
family dinner partytable seasoning and hot food steam give a peppery lift.
pantrystored spices often read as a peppery prickle when you open the door
hay
From zoo visit, family ranch and rodeo starting.
where it comes from ▾
the memory structures it expanded from, and why each smells of hay
zoo visitthe dry straw bedding smell common around animal enclosures.
family ranchthe sweet-dry barnyard smell of stored feed and sun-cured grasses
rodeo startingstables and holding pens around a rodeo bring a straw-hay sweetness.
countrysidesun-dried stalks and harvested plant matter suggest a haylike dryness.
cottage getawaya sun-dried rustic sweetness evoking countryside air and barns
basil
From cooking together, family restaurant and eating lasagna.
where it comes from ▾
the memory structures it expanded from, and why each smells of basil
cooking togethershared cooking often centers on chopping herbs that release a sharp green aroma.
family restaurantfresh herbs on pasta and pizza give a bright green aromatic lift.
eating lasagnathe classic herb lift that reads immediately as Italian pasta dishes.
cooking lunchfresh herbs are a typical finishing touch that signals a cooked lunch.
vetiver
From on the road, running and jogging.
where it comes from ▾
the memory structures it expanded from, and why each smells of vetiver
on the roadthe dry, rooty outdoors feeling of long travel and open roadside landscapes
runningthe dry, earthy trail underfoot and athletic grit can be grounded with vetiver.
jogginga dry, earthy-woody base that matches warmed ground and movement.
leather
From ball game, boxing combo drills and buying a new car.
where it comes from ▾
the memory structures it expanded from, and why each smells of leather
ball gamehandling and chasing a ball often brings a direct leather/rubber-like sports gear impression best captured as leather.
boxing combo drillsboxing gloves and pads give a clear leather smell during repetitive drills
buying a new carexplicitly referenced leather seats define the new-car interior smell.
carcar interiors commonly read as leather seats and trim.
boxing trainingboxing training is grounded in the leathery smell of gloves and pads.
playing goaliegoalie gloves and the ball are the most tactile, smellable materials in the role.
ozone
From football goal, garage level and running.
where it comes from ▾
the memory structures it expanded from, and why each smells of ozone
football goalthe burst of a goal moment feels like a sharp, airy ‘electric’ lift in the air
garage levela garage level tends to smell like cool, ventilated concrete air with an ozonic edge.
runningrunning pushes you into fast-moving outdoor air that reads clean and ozonic.
working out at gymthe sharp, airy feel of a busy gym with fans and moving bodies.
running outsidethe open-air snap you get when running outdoors at pace.
fitness centerthe ventilated, open-air impression of a large fitness center interior.
coffee
From family breakfast, making breakfast together and having breakfast together.
where it comes from ▾
the memory structures it expanded from, and why each smells of coffee
family breakfastbreakfast being called out for the family centers on brewed coffee aroma
making breakfast togethermaking breakfast together commonly revolves around brewing coffee as the first shared act
having breakfast togetherthe dark roasted aroma that anchors an early-morning breakfast table.
peeling applepouring coffee is the dominant aromatic cue in the scene.
making breakfastmaking breakfast is led by the roasted, bitter aroma of brewed coffee.
fresh coffeefresh coffee is a direct roasted-bean aroma with bitter warmth.
earth
From getting dirty outdoors, dirty boots and soccer game day.
where it comes from ▾
the memory structures it expanded from, and why each smells of earth
getting dirty outdoorsbeing filthy outdoors points to soil and ground-dust on skin and clothes.
dirty bootscaked soil on boots after walking through fields or trails
soccer game daycleats tear up damp soil and turf, releasing a grounded earthy note
soccer defendingdefensive work kicks up dusty ground and damp soil from worn patches
soccer fielddust and soil kicked up during play adds a dry, mineral dirtiness.
playing soccerdry dust and soil kicked up by boots during tackles and sprints.
cedar
From family house, training drills and barbecue place.
where it comes from ▾
the memory structures it expanded from, and why each smells of cedar
family houseold family-house furniture and closets often read as dry, pencil-shaving wood.
training drillsthe dry, pencil-wood facet fits the utilitarian feel of training equipment and benches
barbecue placewood-fired cooking and wooden tables commonly give a dry cedar-like impression
cottage getawaythe dry, pencil-wood warmth of cabin timbers and simple cottage furniture
buying a new carnew interiors often carry a clean, dry woody nuance akin to cedar.
home barbecuecharcoal and firewood nuances can lean into a dry woody cedar facet
The fragrance strategy

One central accord, three leans.

One fragrance for Rodrigo — then three leans on it, each the very same central accord with a single facet turned up and brought to the front: the fresh for performance, the clean for efficacy, the woods for control, and a deeper move that lifts the whole thing to Clinical+. Same juice, three settings — not three perfumes.

Crushed Herb
The central accord
Crushed Herb
rosemarygrassbasillemonhay

One fragrance: rosemary and basil crushed off the grill and cut grass in the sun, a bright lemon and sun-dried hay beneath — an aromatic, herbal-green spine, the smell of a man at the head of the table and the top of his game. The three leans below are this one core, each with a single facet turned up and brought to the front.

Performance
A lean on the central accord
Performance
Crush the herbs open — rosemary and grass off the grill.
Add to the accord
rosemarygrassbasil
Pushed with — a perfumer's lift
clary sagea warm, aromatic herb that deepens the rosemary into the smell of a man at the top of his game.
petitgraina green-citrus twig that stretches the herbs and grass into a warmth that lasts past the first hour.

Rodrigo at the churrasco, the Sunday pitch in the heat — crushed rosemary and basil off the grill, cut grass, a bright lemon.

Why it reads performanceCrushed herbs and green grass read as a man at the top of his game — sharp and aromatic, with plenty left to give.
Where it comes fromThe churrasco, the Sunday pitch, the midday heat.
How it ties to unshakeableUnshakeable, for Rodrigo, is reading the game two passes ahead and having more than enough left to deliver.
Efficacy
A lean on the central accord
Efficacy
Push the herb-clean forward — cool lemon and green tea.
Add to the accord
lemongreen teabasil
Pushed with — a perfumer's lift
ambrettea soft, clean-skin musk that makes the freshness read as his own — never a thing he has to check.
ambroxana warm skin-musk that holds the clean through a long humid day, simply there.

The morning shower, the kept kitchen, the full fridge he keeps stocked — cool lemon, infused green tea, a green herb beneath.

Why it reads efficacyCool lemon and clean green tea read as the things that simply behave — chosen once and never questioned.
Where it comes fromThe morning routine, the kept home, the family kitchen.
How it ties to unshakeableUnshakeable, for Rodrigo, is the protection that's just there — relied on once, never reconsidered.
Control
A lean on the central accord
Control
Sink it into dry vetiver, hay and pepper.
Add to the accord
vetiverhayblack pepper
Pushed with — a perfumer's lift
patchoulia dark, resinous depth that gives the dry roots real gravitas, the quiet of a man who has seen it before.
cedarwooda dry structural wood that anchors the hay and root — a man nothing moves.

Rodrigo at the head of the table, the car he's driven a decade, the late evening — dry vetiver, sun-dried hay, a dark crack of pepper.

Why it reads controlDry root, hay and pepper read as a man nothing rattles — the wall kept up for twenty years.
Where it comes fromThe family table, the kept car, the long evening.
How it ties to unshakeableUnshakeable, for Rodrigo, is the face that stays level so no one around him loses their footing.
Make it Clinical+
The elevated move
Make it Clinical+
Deepen it with dark root and warm resin.

Clinical+ is not medical. It is the performance lean dialled to its maximum — for the power user who wants the most from it: stronger projection, a longer hold, a deeper finish. The heavier, longer-lasting materials below are simply what that hyper-performance smells like.

Add to the accord
vetiverhayblack pepper
Pushed with — a perfumer's lift
labdanuma warm, resinous depth that settles the herbs and root into a refined, finished dry-down.
ouda deep, lasting wood that reaches across a room and stays for hours — staying power is what twenty years of presence smells like.

The dry herbs and warm resin still on him long after the table's cleared — vetiver and hay over a low, smoky depth holding into the night.

Why it reads as hyper-performanceThese are the longest-reaching notes he owns — a dry, herbal-woody depth that reads as a presence still felt after he's gone.
Where it comes fromThe late family table, the long evening, the garden at dusk.
How it elevates unshakeableIt elevates Unshakeable — a presence so deep and settled it fills the room slowly and stays. The Clinical+ dial.
Rexona × sensori.ai
Brazil Men · Older · Fragrance brief · 2026